Client — PBS KIDS

Sparking Kindness with "Kind Acts Bingo"

PBS KIDS has long been a trusted name in creating fun, educational TV shows, games, and resources for children, families, and educators. But for National Bullying Prevention Month, they wanted to take their impact a step further—by turning kindness into a game!

Introducing Kind Acts Bingo, an interactive online challenge designed to teach kids the power of positivity, one act at a time. Whether it’s inviting a new friend to lunch, helping set the table, or simply giving a heartfelt compliment, each Bingo square encouraged children to embrace kindness in their everyday lives.

We brought this vision to life with vibrant, illustrated dual-language cards, making the game accessible to even more families. PBS KIDS shared these cards across their social media platforms, inspiring kids and caregivers to complete their Bingo boards and spread the message of kindness far and wide. Caregivers were invited to post photos of their children’s filled-out cards, and the excitement of shouting “BINGO!” took on a whole new meaning—celebrating not just winning a game, but making the world a little brighter.

With Kind Acts Bingo, PBS KIDS turned small, everyday actions into a fun and meaningful way for children to learn about empathy, inclusion, and respect. And this time, winning wasn’t just about the Bingo—it was about helping create a kinder, more connected community.

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