Client — Great Stuff™
Captivating Consumers with a Fun, Informative, and Immersive Web Experience
The Challenge
Educate consumers about the Great Stuff product family and help them find the right product for their next project.
The Process
Sitemaps
Wireframes
UI Design
Component Library
The Outcome
A website that serves as a digital home for all Great Stuff products and a comprehensive educational center.
Dupont’s Great Stuff is a line of foam sealants used by everyone from professional contractors to homeowners working on small projects. We worked with Edelman to design and build a new website that helps consumers find the right Great Stuff product for their project, and guides them through the project with step-by-step instructions.
Great Stuff products are market leaders due in part to their bold colored cans that stand out on the shelf. To leverage that brand recognition we put the cans front and center on the site, placing them on solid blocks of bright color and animating them so they spin into the screen. The site is also a valuable resource for consumers, with a section featuring how-tos for various DIY projects. Pages include project instructions and videos and are cross-linked with product pages to make navigation easy.
We created interactive images that let users click on a room to reveal where Great Stuff is hiding behind the scenes. This feature increases customer engagement and highlights the products' various uses. Imagining interactions like these made the site fun for us to design and fun for customers to visit!